Question 1

What do I need before I start?

Accepted Answer

An account, your business details (services, cities, contact information) and, ideally, a few brand documents such as a price list or warranty terms. To write pages you also need an AI provider key; research can begin without one.

Question 2

How do I create my first project?

Accepted Answer

Open the app and start a new project. The setup asks for your brand, services, service areas, languages and site model, then takes you to the Overview, which always shows the next step.

Question 3

Which site model should I choose?

Accepted Answer

Pick the one that matches how you sell: one service in one city, one service in many cities, many services in one city, many services in many cities, or an agency. The model decides how service and location pages are planned.

Question 4

Can I work in Arabic only, English only, or both?

Accepted Answer

Any of the three. Set the language scope when you create the project. Each language gets its own slugs, headings and questions; Arabic is not translated from English.

Question 5

Where do the topics come from?

Accepted Answer

From Google and YouTube autocomplete, People Also Ask questions (with a search-data provider), dialect and spelling variants, your personas, and an optional AI search gaps check that asks AI assistants what they would recommend. Every topic shows its source.

Question 6

Why are some keywords merged into one page?

Accepted Answer

When two searches share enough of the same top-10 Google results, Google treats them as one intent, so one page should answer both. You can move the similarity slider (20–80%) to group more or less tightly; regrouping saved results costs nothing.

Question 7

What are the four levels of the map?

Accepted Answer

Pillar (the main topic), hubs (each service or major subtopic), branches (narrower groups) and articles (single questions). Each page also carries a journey stage and the internal links to its parent and siblings.

Question 8

Will my edits survive if I rebuild the map?

Accepted Answer

Yes. Edits are matched by URL, so renamed titles, moved pages and other changes you made stay in place after a rebuild.

Question 9

What is in a brief?

Accepted Answer

The page’s main question, ranked title options, headings drawn from real People Also Ask questions, an FAQ, the facts to include from your documents, and the internal links the page should carry.

Question 10

Where do prices and warranties in a page come from?

Accepted Answer

Only from your brand documents. If your documents do not state a price, response time or warranty, the page leaves it out and you get a to-do to add it.

Question 11

Which AI model writes the pages?

Accepted Answer

The one you connect: OpenAI, Anthropic (Claude), Google (Gemini) or any OpenAI-compatible endpoint. You can pin a different model to each task in Settings.

Question 12

How does page approval work?

Accepted Answer

Each page moves from Draft to In review to Approved. Only the approved version can be exported or published, and any later edit sends the page back to Draft.

Question 13

What do the quality checks look at?

Accepted Answer

23 automatic checks cover headings, direct answers under each heading, facts against your documents, internal links, duplicate wording and structured data. A failing check blocks export until it is fixed.

Question 14

How do I publish to WordPress?

Accepted Answer

Connect your site with a WordPress application password, then send approved pages as drafts, live posts or on a schedule, in the order the planner set. You can also export the map, pages, sitemap and link map as files.

Question 15

Which search-data provider should I connect?

Accepted Answer

DataForSEO, Serper or SerpApi all work; pick the one whose pricing suits you. The free built-in tool covers autocomplete only, so People Also Ask, rankings and SERP grouping need one of the three.

Question 16

Are my API keys safe?

Accepted Answer

Keys are encrypted at rest and never sent back to your browser; the app shows only the last four characters. They are used only to call the provider you added them for.

Question 17

What are credits?

Accepted Answer

An estimate of how much work a task takes, shown before larger tasks run and recorded in a usage log. During early access credits are not charged.

Frequently asked questions

Getting started

Research and the topical map

Briefs and writing

Review, checks and publishing

Providers, keys and credits

Related resources

Documentation

Still stuck?