Free download
Topical Map SEO Template
A spreadsheet you can use today to plan a topical map: one row per page, with its parent topic, primary keyword, supporting keywords, search intent and internal links. Works in Excel and Google Sheets. Enter your email and the file is sent there. No account and no key needed.
Free. Opens in Excel and Google Sheets. No search volumes are included; add your own data.
The free topical map tool and this template need no provider key. A key is only needed for live search data.
What is in the file
- Topic
- Parent topic
- Page URL
- Primary keyword
- Supporting keywords
- Search intent
- Internal links to
- Status
The three example rows describe a fictional bakery. Replace them with your own topics.
How to use it
- Enter your email to get the file in your inbox, or use the download link after you submit. Open it in Excel, or in Google Sheets (File, then Import).
- List your main topics first, one row each. Leave Parent topic empty for these rows.
- Add subtopics below their parent. Type the parent topic’s name in its Parent topic cell.
- Give each row one page URL and one primary keyword. Separate supporting keywords with semicolons (;).
- Set the search intent and internal links, and update Status as each page goes live.
Want a full map, not a sheet?
Start with research and see which topics your site should cover first.
Launch app