Case study

A full website, built for topical authority

One service business, one website, about three months of work. The first results appeared in the first week and kept improving every day.

Client: A service business. Name withheld at the client’s request.

Results over 12 months

Total clicks: ≈ 11.2K
Total impressions: ≈ 536K
Average click-through rate: 2.1%
Average position: 14.7

Google Search Console, last 12 months, as reported. Figures are rounded.

Search Console chart for the last 12 months: clicks and impressions rising steadily from May 2024 to May 2025 — The client’s Search Console performance report, last 12 months.

What happened

The work began with one month of building the site’s topical authority, and took about three months to finish. The first results came in the first week, and they improved every day after that.

How to read these numbers

Impressions are far higher than clicks. The site was visible for many searches before people chose it.
An average position of 14.7 means most pages sat near the second page of results. Moving up that range is where clicks grow fastest.
These are one client’s results, not a promise. Your numbers depend on your market, your competition and your starting point.

Build your own map

Start with research and see which topics your site should cover first.

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